As the rapid development of functional children's school supplies for more than 10 years, consumers' purchase also tend to be more pragmatic. Taking children's electric study table, the main product of functional school supplies, as an example, the trends are as follows in terms of functions, materials, and consumption trends:
In terms of functions, consumers are more inclined to choose creative and interesting educational products, for example, electric study desks with creative functions of stationery storage and graffiti drawing boards are favored by consumers. According to the "Tmall Meijia Children's Study Desk Industry Trend Research", the growth rate from 2016 to 2018 exceeded 500%. Among them, stationery storage helps children develop good study habits.
As for materials, consumers generally prefer electric study desks with wooden desktops, which are environmentally friendly and green. The wooden study desks features natural and healthy, therefore, they are cater to the needs of consumers who pay attention to healthy life.
When it comes to consumption trends, the 2018 consumption big data shows that users' purchase of children's electric study desks shows a trend of "lower age", and parents start to buy their kids study desks ahead of kids’ school age. The reason behind it is the expectation of parents that they hope sons and daughters to become successful. Besides, the creative and intelligent children's study table boast the advantages which the ordinary furniture doesn’t have.