On October 17, 2021, Student He finally updated his short video on Bilibili website. This is also the first video after he graduated. This 8-minute short film titled "I made a product that Apple gave up..." shows how student He did in the process. He started from an idea moving on to making out a desktop that can intelligently charge electronic devices, and constantly improving it, adding a lot of humanity functions to it. At the end of the video, he recommended to everyone the product used in the video, an electric lifting table from Loctek. Unlike ordinary Youtobers, after He became famous, almost every update of his video is to the extent that it becomes trending on Weibo. And this time was no exception. At present, the video has been viewed 16.91 million times at Bilibili. However, the special feature of this video is far more than the views data, but also its "circle breaking" effect: it broke the circle of capital . The shares of the brand Loctek mentioned by Student He at the end of the video soared by 13.51% in one day, bringing it a market value of approximately 550 million. On Weibo the vedio gained 27.25 million viewership, ranking No. 4 among Weibo trending topics.
In Loctek’s online flagship store on Tmall, the three types of lifting tables in the same styles of Student He have several models ranging from 449 RMB to 2,493 RMB. The price is not low, and the monthly sales volume is about 1,000. Loctek's stock has risen by 550 million in one day. Loctek's marketing campaign in conjunction with classmate He is also to create momentum for Double Eleventh Day ahead of schedule. It turns out this cooperation is very successful.
Nowadays, short videos are becoming increasingly popular. Companies need to embrace this trend and find new opportunities in it.